Glowex is a young company driven by a clear vision for the sustainable and economically optimized transformation of conventional cleaning methods.

Our strategic vision is built on over a decade of hands-on experience delivering cost reduction, waste reduction, and workforce efficiency initiatives within the commercial cleaning industry. We support hospitality facilities across the Netherlands in creating healthier, safer, and more sustainable environments.

We bring proven expertise in optimizing entire cleaning operations to be both highly efficient and remarkably simple—while safeguarding our clients’ most valuable resources: time, workforce, and budget.

Such an ambitious commitment, aligned with a strong focus on sustainability, can only be achieved through unique products, patented formulations, and innovative systems.

As a proud provider of industry-leading cleaning products and systems from Diversey, a Solenis company, we deliver safe-to-use, value-driven cleaning solutions that create real value and produce measurable results.

We earn trust through transparency, pilot programs, and measurable outcomes. Unlike traditional wholesale suppliers, we transform cleaning operations through strategic optimization, expert guidance, and performance-based solutions.

Cleaning isn’t just about removing dirt — it’s about protecting people, reducing risk, and lowering operational costs. Traditional bulk buying often leads to:

• Overuse of chemicals
• Wasteful packaging
• Inefficient cleaning practices
• Higher long-term costs

Glowex challenges this model with a total cost-of-ownership mindset, where success is measured by performance and reduction in consumption, not volume sold.

We focus on three pillars:

We conduct on-site evaluations to measure:

• Chemical consumption
• Cleaning time and labour use
• Water usage
• Hygiene effectiveness

These insights become the foundation for tailored improvement plans.

Glowex reduces environmental impact through:

1. Super-concentrated formulations
2. Automated dosing systems that prevent product overuse
3. Significantly reduced plastic waste 
4. EU Ecolabel-certified cleaning products
5. Cradle to Cradle-certified, 100% plant-based cleaning products

Our philosophy is simple — less is more: fewer products, less waste, better results.

Every Glowex partnership includes:

1. Periodic on-site audits
2. Staff training and coaching
3. Data-driven reporting
4. Continuous process improvement

This ensures your cleaning program keeps improving over time.

1. Initial assessment – Analyse current cleaning routines and challenges
2. On-site evaluation – Review product usage, workflows, and hygiene performance
3. Solution design – Recommend a tailored program with smart dosing systems and simplified product mixes
4. Implementation & training – Set up systems, train staff, and measure results
5. Continuous improvement – Monitor, feedback, and optimise processes over time

We measure our success through your results:

   Reduced chemical consumption

   Lower plastic waste

   Higher hygiene standards

   More predictable cleaning costs

Glowex operates as a specialized hygiene partner in the Netherlands, bridging the gap between high-performance cleaning and environmental responsibility. By partnering with Diversey and utilizing EU Ecolabel-certified systems, Glowex prioritizes the "Less is More" philosophy.

In the hygiene industry, the traditional wholesale model is built on a fundamental conflict of interest: the more chemicals you waste, the more the wholesaler profits. Glowex disrupts this cycle by acting as a Solution Partner, where our success is measured by how much we can reduce your consumption, not how much we can sell you. We do not operate on a bulk-stock or high-volume sales model. Instead, we work as a solution partner, focusing on reducing overall product use.

Traditional wholesalers compete on the "price per bottle," which often leads to poor-quality chemicals that require double the effort and volume to work. Glowex focuses on Total Cost of Ownership (TCO). By providing super-concentrated Diversey systems, we ensure that the cost per application is lower, even if the technology is more advanced.

While wholesalers might offer a "green" line of products at a premium, sustainability is baked into the Glowex core.

EU Ecolabel Certified: We exclusively use high-performance, eco-friendly systems.

Plastic Reduction: Our concentrated dosing systems (like QuattroSelect or SmartDose) significantly reduce the amount of plastic waste entering the environment compared to standard ready-to-use spray bottles.

The biggest hidden cost in cleaning is over-dosing. Traditional bulk-buy chemicals are often poured by eye, leading to chemical waste and surface damage. Glowex implements automated dosing systems that deliver the exact amount of chemical needed—no more, no less. This extends the lifetime of your products and reduces re-ordering frequency.

A wholesaler’s job ends at your loading dock. A Glowex partnership begins there. We include Periodic Services as Standard to ensure our solutions actually work:

• On-Site Audits: Monthly inspections to identify hygiene gaps.
• Systematic Training: Ensuring your staff is confident and efficient.
• Data-Driven Reports: Monthly analysis of consumption to keep your budget on track.