Glowex is a pioneering force in the Dutch hospitality sector, dedicated to the sustainable and economic transformation of conventional cleaning methods. Far more than a traditional supplier, Glowex operates as a strategic hygiene partner, leveraging over a decade of industry expertise to deliver cost reduction, waste mitigation, and unparalleled workforce efficiency.

In an industry traditionally dominated by high-volume sales and transactional relationships, Glowex introduces a disruptive, performance-based model. Our mission is to safeguard our clients’ most critical resources—time, workforce, and budget—by shifting the focus from "price per liter" to the Total Cost of Ownership (TCO).

We believe that true efficiency is found in reduction: less chemical waste, less plastic, and less complexity. By aligning our success with your operational savings, we transform cleaning from a mandatory expense into a streamlined, strategic asset.

We eliminate the "hidden costs" of cleaning—such as chemical overdosing and inefficient workflows—through the implementation of patented Diversey formulations and automated dosing systems. Our data-driven approach ensures that every drop of product delivers maximum hygiene impact with minimum waste.

Sustainability is not an "add-on" at Glowex; it is baked into our core. Our product portfolio features:

• EU Ecolabel & Cradle to Cradle Certified formulations.

• 100% Plant-Based cleaning solutions.

• Super-Concentrated Systems that drastically reduce plastic footprints and CO2 emissions associated with transport.

A partnership with Glowex begins at the loading dock. We provide ongoing, on-site value through:

• Periodic Hygiene Audits: Monthly evaluations to identify and bridge hygiene gaps.

• Adaptive Training: Empowering staff with the skills to maintain high standards efficiently.

• Actionable Reporting: Transparent, data-driven insights into consumption and cost-saving milestones.

1. Initial assessment – Analyse current cleaning routines and challenges
2. On-site evaluation – Review product usage, workflows, and hygiene performance
3. Solution design – Recommend a tailored program with smart dosing systems and simplified product mixes
4. Implementation & training – Set up systems, train staff, and measure results
5. Continuous improvement – Monitor, feedback, and optimise processes over time

We measure our success through your results:

   Reduced chemical consumption

   Lower plastic waste

   Higher hygiene standards

   More predictable cleaning costs

Glowex operates as a specialized hygiene partner in the Netherlands, bridging the gap between high-performance cleaning and environmental responsibility. By partnering with Diversey and utilizing EU Ecolabel-certified systems, Glowex prioritizes the "Less is More" philosophy.

In the hygiene industry, the traditional wholesale model is built on a fundamental conflict of interest: the more chemicals you waste, the more the wholesaler profits. Glowex disrupts this cycle by acting as a Solution Partner, where our success is measured by how much we can reduce your consumption, not how much we can sell you. We do not operate on a bulk-stock or high-volume sales model. Instead, we work as a solution partner, focusing on reducing overall product use.

Traditional wholesalers compete on the "price per bottle," which often leads to poor-quality chemicals that require double the effort and volume to work. Glowex focuses on Total Cost of Ownership (TCO). By providing super-concentrated Diversey systems, we ensure that the cost per application is lower, even if the technology is more advanced.

While wholesalers might offer a "green" line of products at a premium, sustainability is baked into the Glowex core.

EU Ecolabel Certified: We exclusively use high-performance, eco-friendly systems.

Plastic Reduction: Our concentrated dosing systems (like QuattroSelect or SmartDose) significantly reduce the amount of plastic waste entering the environment compared to standard ready-to-use spray bottles.

The biggest hidden cost in cleaning is over-dosing. Traditional bulk-buy chemicals are often poured by eye, leading to chemical waste and surface damage. Glowex implements automated dosing systems that deliver the exact amount of chemical needed—no more, no less. This extends the lifetime of your products and reduces re-ordering frequency.

A wholesaler’s job ends at your loading dock. A Glowex partnership begins there. We include Periodic Services as Standard to ensure our solutions actually work:

• On-Site Audits: Monthly inspections to identify hygiene gaps.
• Systematic Training: Ensuring your staff is confident and efficient.
• Data-Driven Reports: Monthly analysis of consumption to keep your budget on track.